Clients often ask how I will understand what they are wanting for their logo design. First, all clients are given an intake questionnaire that I send via email. Some questions are basic for example: what’s your business name? Do you have a tag line? Do you have a color combination in mind for your brand? Do you have examples of what you life or even don’t like when it comes to Logos?

The above are just a few basic questions but where I find I get the most important information or shall a say inspiration from a client is I request them to do a Pinterest inspiration board. This is so helpful as a designer to be able to see what a client is attracted too, examples of logos they like, and what colors they are attracted to (a lot of times after I get their Pinterest inspiration board they have every color but the colors they originally chose.) After I receive the inspiration board I will do a basic sketch of logo ideas based on their inspiration board, some times that can mean 5 sketches or some times that can mean 20 sketches. It really all depends on how inspired I am at that time.

What inspires me? Well, pretty much everything and anything. Nature is a huge inspiration as the shapes and lighting can make something that looks like nothing be something magnificent. Art and music are inspirational to me and can set a mood when I design. People are fascinating and I can get inspiration from a patterned dress a woman is wearing or even talking with a friend can at times bring inspiration just by something they said.

What brings you inspiration? Do you see small details that people everyday miss? I’d love to hear your thoughts on inspiration. Chat with me.